The Microsoft Excel version of the Site Catchment Analysis of Germany including the calculation of the optimal center
In October 2010 I used a show case of a site catchment analysis of Germany to demonstrate the power of Calculated Fields in Tableau. During the weeks that followed we had quite an avalanche of follow-up posts on this article: Site Catchment Analysis with Tableau 6 described an upgrade of the original workbook to the new version 6 of Tableau, including the roadblocks I hit during the upgrade. In a fantastic guest post series called “Another Look at Site Catchment Analysis with Tableau 6” (part 1, part 2, part 3), Richard Leeke showed how to overcome most of the disadvantages in my implementation.
I suspect you may already be fed up with this example. Despite the risk of boring you, I decided to stay a little longer with this topic, mainly for the following 3 reasons:
- The use case turned out to be a very interesting and yielding example for the discussion of features, techniques, workarounds and performance facets of Tableau Software. I guess everything has been said (especially by Richard) with regards to Tableau. But what about Microsoft Excel?
- Furthermore, finding data points within a certain radius from a given center has many more use cases than just a site catchment analysis. You may analyze sales performance KPIs, customer behavior or logistical statistics within a certain area. I am convinced, a Microsoft Excel version of the site catchment analysis can be very useful for some of your analyses of geographical data.
- Last, but not least, the Tableau implementation allowed to display the results of any user selected postcode, but it lacked a feature to calculate the optimal center of any given radius. A task tailored for Microsoft Excel.
Thus, today’s article will provide a Microsoft Excel workbook to conduct a site catchment analysis and to compare the results of the optimum with any given center, including some nice interactive features on the dashboard. As always the Excel workbook is provided for free download.